Selected Projects & Case Studies
Udoh Bamidele Lawrence
Digital Marketing & Web Infrastructure Expert Driving Secure and Strategic Brand Growth Online.
Email: [email protected] | Phone: 07059843785 | LinkedIn: linkedin.com/in/lawrenceudoh
Professional Summary
I Digital Marketing Specialist | Web Project Manager | Digital Growth Strategist
I am a Digital Marketing Specialist and Web Project Manager with experience driving business growth through structured web development, strategic digital campaigns, and performance-focused marketing systems.
I have worked with leading franchise consulting brands including Franchise Business Development Services (FBDS) and Africa Franchise Institute (AFI), supporting large-scale business visibility, investor engagement initiatives, and structured brand positioning systems.
I also previously worked with CDD Media & Publishing, a media company, where I contributed to digital strategy execution and content-driven growth initiatives.
Currently, I serve as the Digital Marketing Specialist for Ugofly Travels, where I lead digital strategy, oversee website infrastructure, manage brand positioning, and implement secure, scalable marketing systems.
I am also the Founder of Law Tech, delivering:
- Secure web development
- Digital marketing strategy
- DNS & email authentication configuration
- Conversion-focused website systems
- Scalable digital infrastructure solutions
Work Experience & Key Projects
1
Franchise Business Development Services (FBDS)
Digital Marketer | 2023
- Managed social media presence across Instagram, LinkedIn, Facebook, and Twitter.
- Created digital content for franchise and business development services.
- Updated and maintained the official website: fbdsnigeria.com.
- Developed marketing strategies, improving engagement and brand visibility.
Highlight: Contributed to digital growth and expanded online awareness for FBDS.
2
African Franchise Institute (AFI)
Digital Marketer / Social Media Manager | 2023 (Sister company to FBDS)
- Managed and executed content calendars across multiple social platforms.
- Oversaw updates and improvements on the AFI website.
- Ensured brand consistency across digital channels.
- Supported marketing communications for training and franchise development programs.
Highlight: Strengthened AFI’s digital presence and audience engagement.
3
CDD Media & Publishing
Digital Marketing Officer | 2024 – 2026
- Manages digital marketing for SE10 Greenwich Magazine and the company’s brand.
- Develops social media strategies to increase visibility. Focus on readers and advertisers.
- Supports partnerships and advertising outreach with businesses.
- Assists in improving website performance and engagement.
Highlight: Contributed to audience growth. Improved online engagement for SE10 Greenwich Magazine.
4
Ugofly Travels & Tours Ltd | 2026 – Present
Professional Experience
Digital Marketing Specialist, Web Project Lead & Travel Operations Consultant
Ugofly Travels & Tours Ltd
I play a dual strategic and operational role at Ugofly Travels, leading digital transformation initiatives while overseeing structured travel and visa operations. My focus is on building secure digital systems, strengthening brand positioning, and delivering seamless travel solutions that drive measurable growth and client satisfaction.
Digital Strategy & Web Infrastructure Leadership
I spearhead the company’s digital growth framework, ensuring our online presence is secure, scalable, and conversion-focused.
Key Contributions:
- Led the complete website rebuild and technical restructuring
- Implemented advanced website security enhancements
- Managed domain DNS configuration and optimized hosting environments
- Configured and validated email authentication systems (SPF, DKIM, DMARC)
- Designed a conversion-driven homepage and structured booking journey
- Monitored website performance, analytics, and bot activity
- Elevated brand positioning toward premium travel services
- Established a scalable digital foundation for long-term business growth
Travel & Visa Consultancy / Operations Management
Alongside digital leadership, I oversee structured travel planning and visa processing coordination for both corporate and individual clients.
Core Responsibilities:
- Coordinating international visa applications (China, UAE, UK, Schengen, Kenya, and more)
- Structuring first-time and renewal visa documentation in line with embassy requirements
- Managing flight reservations and ticketing via IATA systems
- Organizing hotel bookings and curated travel packages
- Handling corporate and leisure travel planning
- Ensuring compliance with visa application centre standards
- Managing client communication, documentation review, and submission timelines
- Providing professional travel advisory to minimize rejection risks
This combined role reflects my ability to integrate digital systems, operational structure, and client-focused execution to strengthen business growth and service excellence.
Web Development & Technical Projects
fbdsnigeria.com
Role: Website Management & Digital Content Optimization
- Managed and enhanced the official FBDS Nigeria website, ensuring seamless performance, up-to-date content, and improved user experience.
- Oversaw routine updates to web pages, graphics, and franchise development resources.
- Optimized site navigation and landing page structures to ensure visitors easily accessed key franchise information.
- Collaborated with the team to maintain brand consistency across digital touchpoints and supported technical improvements that contributed to better online visibility and engagement.
Role: Digital Marketing Officer & Website Management Support
- Provided technical and digital marketing support for the CDD Publishing brand, including maintaining and updating core pages of the company’s official website.
- Ensured smooth user experience, managed content uploads, improved layout consistency, and strengthened online presence through strategic updates.
- Supported the publishing workflow by ensuring digital assets were properly organized, optimized, and delivered across web and social platforms.
- Played a key role in aligning the website with ongoing campaigns and monthly magazine releases to improve audience engagement and brand visibility.
Ugofly Travels and Tours Ltd
(ugoflytravels.com)Security Recovery & Strategic Website Rebuild
Project Overview
UGOFLY Travels experienced repeated security breaches and structural instability.
The objective was to rebuild, secure, and reposition the brand as a premium international travel provider.
The objective was to rebuild, secure, and reposition the brand as a premium international travel provider.
The Challenge
- Website hacked 3 times
- Malware infections
- Recurring bot attacks
- Weak security configuration
- Poor brand positioning
- No clear booking structure
My Role
- Security Recovery Lead
- WordPress Infrastructure Rebuild
- Brand Structure & UX Redesign
- Conversion Strategy Implementation
- DNS & Email Authentication Configuration
Security Recovery & Hardening
- Removed infected files
- Fresh WordPress installation
- Clean theme & plugin control
- Custom admin login structure
- IP restrictions & bot monitoring
- SSL implementation
Result:
✔ Zero recurring hack attempts
✔ Stable environment
✔ Clean server health
✔ Stable environment
✔ Clean server health
Website Rebuild & UX Strategy
Structural Rebuild & UX Strategy
- Modern homepage layout
- Clear user journey
- Premium visual positioning
- Conversion-ready booking flow
Conversion Strategy
Conversion & Funnel System
- WhatsApp conversion flow
- Booking form framework
- Appointment scheduling readiness
- Future booking engine integration
Brand Transformation
Strategic Brand Upgrade
Before:
Basic ticket seller
Basic ticket seller
After:
Premium international travel experience provider
Premium international travel experience provider
Technical Infrastructure
Technical Infrastructure & Email Security
- Domain & hosting configuration (Namecheap)
- MX record setup
- SPF authentication
- DKIM configuration
- DMARC implementation
- DNS issue resolution
Results & Impact
Results & Business Impact
- Secure website infrastructure
- Improved brand authority
- Clear navigation & structure
- Conversion-ready system
- Zero ongoing security issues
Web Development & Technical Projects
IBKS Hotel & Suites (ibkshotel.com)
IBKS Hotel & Suites (ibkshotel.com)
Role
Full Website Development, Design & Deployment (End-to-End Project Execution)
Project Overview
The IBKS Hotel & Suites website project involved the complete transformation of a non-functional or inactive web presence into a fully responsive, modern, and conversion-focused hospitality website.
The objective was to design and develop a premium digital experience that reflects the hotel’s brand identity while ensuring seamless usability across all devices.
Project Scope & Execution
Full Website Development (From Scratch)
- Built the entire website structure from the ground up using WordPress and Elementor
- Designed a modern, clean, and visually appealing layout tailored for the hospitality industry
- Developed all core pages including Homepage, About, Rooms/Services, and Contact
Homepage Design & User Experience (UX)
- Created a premium hero section with strong visual hierarchy and brand-focused messaging
- Structured content layout for clarity, engagement, and ease of navigation
- Implemented conversion-focused design elements to guide users toward booking actions
Responsive Design (Mobile, Tablet & Desktop Optimization)
- Fully optimized the website for all screen sizes
- Ensured consistent layout, typography, and spacing across devices
- Delivered a seamless user experience on mobile, tablet, and desktop views
Conversion System Integration
- Integrated a fully functional WhatsApp booking system for direct customer communication
- Configured click-to-chat functionality with pre-filled customer inquiry messaging
- Positioned call-to-action buttons strategically to improve booking engagement
UI/UX Enhancements & Visual Design
- Applied brand color system (Rust Orange, Blue, White) for consistency
- Designed clean typography hierarchy for readability and premium feel
- Implemented overlays and spacing techniques for better content visibility
Performance & Functionality
- Ensured smooth navigation across all pages
- Structured clean page layouts for fast loading and usability
- Delivered a stable and functional website environment ready for live users
Professional Footer & Branding Integration
- Designed a clean footer layout with structured information hierarchy
- Integrated subtle developer branding (LawTech) in a professional and non-intrusive manner
Key Features Delivered
- Fully responsive modern website
- Conversion-driven homepage
- WhatsApp booking integration
- Clean navigation structure
- Mobile-optimized user interface
- Brand-consistent design system
- Functional and user-friendly layout
Result & Impact
- Transformed the hotel’s online presence into a professional digital platform
- Improved customer accessibility and booking communication
- Established a strong foundation for future digital growth and marketing
Primex Hospital (Corporate Email & Hosting Setup)
1
Role
Hosting Setup, Domain Management & Corporate Email Creation
2
Content
- Registered and configured hosting environment
- Created official business email: [email protected]
- Set up DNS records, MX entries, ensuring smooth mail delivery
3
Highlight
Delivered a professional corporate email solution for official communication.
Corporate Email Setup & DNS Configuration (Multiple Clients)
Role
Email Setup Specialist | DNS Configuration
Content
Set up and configured professional business email accounts for multiple clients using custom domains to improve brand credibility and communication.
Created and deployed corporate emails including:
Handled full DNS configuration, including:
- MX records for mail routing
- SPF for email authentication
- DKIM for email integrity
- DMARC for email security and anti-spoofing
Successfully integrated email accounts across mobile and desktop devices using IMAP/SMTP, ensuring seamless communication for business operations.
Result:
✔ Improved email deliverability
✔ Enhanced business credibility
✔ Secure and reliable communication systems
✔ Improved email deliverability
✔ Enhanced business credibility
✔ Secure and reliable communication systems
Business Development & Digital Strategy – Ugofly Travels & Tours Ltd
Role Overview
At Ugofly Travels & Tours Ltd (IATA‑Accredited, Est. 2011), I support business growth through structured digital strategy, client acquisition systems, and brand positioning.
My role focuses on transforming inquiries into structured, conversion‑ready processes while strengthening the company’s authority in visa processing and international travel coordination.
I operate at the intersection of:
• Sales Strategy
• Client Communication Management
• Digital Funnel Development
• Brand Positioning
• Process Structuring
• Sales Strategy
• Client Communication Management
• Digital Funnel Development
• Brand Positioning
• Process Structuring
Sales & Client Conversion Strategy
Sales & Client Conversion Optimization
• Designed structured response frameworks for visa inquiries (renewal & first‑time applications)
• Implemented deposit‑based commitment model to improve application seriousness
• Handled pricing objections professionally while maintaining brand authority
• Standardized follow‑up messaging for warm and cold leads
• Structured cost breakdown presentations for high‑value travel packages
• Built client trust through transparent pricing separation (service fee vs embassy fee)
• Implemented deposit‑based commitment model to improve application seriousness
• Handled pricing objections professionally while maintaining brand authority
• Standardized follow‑up messaging for warm and cold leads
• Structured cost breakdown presentations for high‑value travel packages
• Built client trust through transparent pricing separation (service fee vs embassy fee)
Result:
Improved inquiry clarity, reduced negotiation friction, and strengthened conversion consistency.
Improved inquiry clarity, reduced negotiation friction, and strengthened conversion consistency.
Offer Structuring & Product Positioning
Visa Product Structuring & Pricing Architecture
Write‑Up:
• Differentiated service tiers (China Visa Renewal vs First‑Time Business Visa)
• Structured clear documentation requirement systems
• Standardized professional processing fees and communication models
• Positioned services as structured professional solutions — not informal agency work
• Developed early‑application advisory positioning to reduce client delays
• Structured clear documentation requirement systems
• Standardized professional processing fees and communication models
• Positioned services as structured professional solutions — not informal agency work
• Developed early‑application advisory positioning to reduce client delays
Result:
Clearer product understanding and stronger premium perception.
Clearer product understanding and stronger premium perception.
Social Media Lead Funnel Engineering
Instagram to Conversion Funnel Development
• Designed comment‑to‑DM conversion framework
• Implemented automated keyword-based responses
• Structured redirection from Instagram to official email channels
• Created high‑authority DM messaging templates
• Reduced reliance on informal messaging systems
• Implemented automated keyword-based responses
• Structured redirection from Instagram to official email channels
• Created high‑authority DM messaging templates
• Reduced reliance on informal messaging systems
Flow Designed:
Instagram Post → Comment → DM → Official Email → Deposit → Documentation → Submission
Instagram Post → Comment → DM → Official Email → Deposit → Documentation → Submission
Result:
Established structured and scalable digital lead capture system.
Established structured and scalable digital lead capture system.
Content & Brand Authority Strategy
Content Strategy & Brand Authority Development
• Developed Problem → Solution educational content structure
• Directed premium reel introductions and cinematic positioning
• Leveraged influencer social proof strategically
• Standardized professional brand tone across all client communications
• Positioned company as structured, nationwide, IATA-accredited operator
• Directed premium reel introductions and cinematic positioning
• Leveraged influencer social proof strategically
• Standardized professional brand tone across all client communications
• Positioned company as structured, nationwide, IATA-accredited operator
Result:
Stronger authority perception and improved brand consistency.
Stronger authority perception and improved brand consistency.
Systems & Automation Implementation
Process Optimization & Automation
• Created standardized client communication templates
• Implemented automated social media response triggers
• Structured Linktree as a lead routing system
• Designed button hierarchy for higher WhatsApp and email conversion
• Reduced communication inconsistency through process documentation
• Implemented automated social media response triggers
• Structured Linktree as a lead routing system
• Designed button hierarchy for higher WhatsApp and email conversion
• Reduced communication inconsistency through process documentation
Result:
More efficient client handling and scalable communication flow.
More efficient client handling and scalable communication flow.
Strategic Impact Summary
Strategic Contribution
Through structured digital strategy, sales communication systems, and brand positioning, I contributed to transforming Ugofly Travels’ inquiry handling from reactive messaging to a structured, conversion‑focused business model.
My contributions strengthened:
• Brand authority
• Pricing clarity
• Sales structure
• Lead management systems
• Digital professionalism
• Pricing clarity
• Sales structure
• Lead management systems
• Digital professionalism
FITCC Texas: Empowering Nigerian Businesses
At FITCC Texas, I played a pivotal role in preparing Nigerian businesses for successful franchise investment pitches in the United States. This involved strategic guidance, presentation development, and connecting entrepreneurs with potential investors, fostering international business growth.
Law Tech (Founder)
Founded: 2023
About: Law Tech is a tech startup. We focus on helping businesses grow. This is achieved through structured digital marketing, responsive websites, and functional mobile applications.
Digital Marketing
Targeted campaigns. Increased ROI.
Web Creation
Responsive and engaging websites.
Mobile App Development
Innovative and functional applications.
Clients
Skills
Social Media Strategy & Management
Crafting engaging content. Building online communities.
Website Creation
Landing Pages, WordPress, Hosting.
Digital Marketing Campaigns
Executing effective campaigns. Driving conversions.
SEO Basics & Content Optimization
Improving search rankings. Enhancing visibility.
Brand Awareness & Online Positioning
Building strong brand presence. Strategic placement.
Web Project Management
Overseeing projects. Delivering on time.
UI/UX Understanding
User-centric design. Intuitive experiences.
Email/Domain Setup & Management
Ensuring seamless communication. Secure infrastructure.
Let's Connect
Contact Information
Udoh Bamidele Lawrence
Digital Marketing & Web Project Manager